According to a global survey by PwC, more than half of senior executives didn't think they had a winning strategy in their business while in a Wharton study, leaders said that they achieved on average only 63% of expected results from their strategic plans. 

I was honored to have a conversation covering 4 Steps to Good Strategy with renowned food industry expert, Tim Forrest.  Tim has guided leading brands such as Borden, Blue Bell, Hain Celestial, Hershey's, Keebler, and others to better results through improved marketing and distribution.  If you'd like to improve your company's performance, please listen in to our short podcast here. 

Mike Irwin is an advisor, mentor, operator, and strategist.  Drawing from his past as a startup co-founder/President, executive officer of a $1+ billion market cap company (WD-40), public company CFO, VP Marketing, global chief strategy officer, head of sales, and board member, Mike uses his diverse background to help companies grow sales, improve profitability, and scale up.  He serves as an advisor, consultant, fractional or interim CEO/GM/MD, and on boards of directors.  Follow him at BottleRocketAdvisors.com, get in touch at mike@bottlerocketadvisors.com or connect on LinkedIn.   

Tim Forrest is the #1 food marketing and channel expert in the US. With 20 years as an industry-leading innovator, he’s an in-demand advisor, author, consultant, and speaker on issues related to creating and growing food companies in the US and abroad.  He’s worked with one third of the Fortune 50 including clients such as Borden, Hershey, Keebler, M&M Mars, Smithfield, and Tyson. He serves as an advisor, consultant, investor, and on boards of directors.  Follow him at TimForrest.com, get in touch at tim@timforrest.com or connect on LinkedIn.

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